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The “Good Manager”: Masculine or Androgynous?

1979; Academy of Management; Volume: 22; Issue: 2 Linguagem: Inglês

10.5465/255597

1948-0989

Gary N. Powell, D. Anthony Butterfield,

Media, Gender, and Advertising

The application of the Bern Sex-Role Inventory in a study of 684 business students failed to support the hypothesis that a good manager would be seen as androgynous (possessing both masculine and feminine characteristics). Instead, the good manager was described in masculine terms. Graduate women also described themselves in masculine terms.