Portal de Periódicos da CAPES

Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validitätsentwicklung

2014; C.H. Beck; Volume: 36; Issue: 1 Linguagem: Inglês

10.15358/0344-1369_2014_1_54

0344-1369

Sebastian Selka, Daniel Baier,

Corporate Governance and Management

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.