Portal de Periódicos da CAPES

Impact of Tourism on Retail Shopping in Dubai

2014; Volume: 5; Issue: 6 Linguagem: Inglês

10.7763/ijtef.2014.v5.428

2010-023X

Shreyans Mehta, Anshul Jain, Rahul Jawale,

Cruise Tourism Development and Management

One of the most lucrative tourism activities is shopping.Dubai is one of the most famous and popular tourist shopping destinations.This research report shows the study of factors and existing trends in tourism which affects retail shopping in Dubai.The behavior of tourist with respect to retail shopping is examined.The research revolves around the tourists coming to Dubai and tries to identify the possible reasons as to why they chose Dubai as their holiday destination.The various factors such as infrastructure of Shopping destinations, Hotels and the branding strategy followed in Dubai.Survey was conducted on a set of focused groups and a list of questions followed the survey to build enough evidence for obtaining insights in the research.Out of a list of various factors which might be reasonable enough for a tourist to come to Dubai, retail shopping was found out to be most significant.As the emerging of Dubai shopping malls along with various shopping festivals, tourists flock to Dubai in an urge to do shopping.Initially when tourist visited Dubai for retail shopping their main emphasis was on price and discount factor.But, this is gradually changing.Another set of survey questions tried to gauge the factor which promoted retail shopping in Dubai.By analyzing the survey results with the help of Discriminant analysis we obtained that 'brand presence' followed by 'variety' were the most significant factors.Thereby concluding, recent trends for Dubai tourism suggests that tourists behavior is changing as 'brand presence' and 'variety' are more significant as compared to 'price' and 'discounts'.