Portal de Periódicos da CAPES

Quelques enseignements sur la performance des sites web institutionnels

2013; Issue: 70 Linguagem: Inglês

10.7193/dm.070.91.106

2269-8469

Meriem Agrebi, Laurent Florès,

Management, Economics, and Public Policy

Corporate websites'performance Some learning On lme corporate communication raises nowadays real management stakes Compames become more conscious about the benefits provided by the web beth as a marketing toei and as a corporate communication toei for managing their reputation and image This study offers some key learning on Ibis important managenal issue The analysis is denved from the E-Corporate Barometer database, based on corporate website visitors' feedback, interviewed online just after their website visit Results show that customers are the less satisfied category of visitors of corporate websites Identifymg the main drivers of satisfaction can improve beth the online experience and the general opinion toward the company