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Toward the Analysis of Conflict in Distribution Channels: A Descriptive Model

1970; SAGE Publishing; Volume: 34; Issue: 4 Linguagem: Inglês

10.1177/002224297003400407

1547-7185

Larry J. Rosenberg, Louis W. Stern,

ICT Impact and Policies

Little is known about the causes, measurement, management, and consequences of conflict in distribution and its effect on distribution channel performance. This article presents a descriptive model of the variables and interrelationships in the conflict process. The model suggests both a testable framework for researchers and a meaningful perspective for management.