Artigo Revisado por pares

All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption

2016; Oxford University Press; Volume: 43; Issue: 2 Linguagem: Inglês

10.1093/jcr/ucw015

ISSN

1537-5277

Autores

Huachao Gao, Karen Page Winterich, Yinlong Zhang,

Tópico(s)

Consumer Behavior in Brand Consumption and Identification

Resumo

Journal Article All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption Get access Huachao Gao, Huachao Gao Search for other works by this author on: Oxford Academic PubMed Google Scholar Karen Page Winterich, Karen Page Winterich Search for other works by this author on: Oxford Academic PubMed Google Scholar Yinlong Zhang Yinlong Zhang Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 43, Issue 2, August 2016, Pages 265–281, https://doi.org/10.1093/jcr/ucw015 Published: 12 April 2016

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