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Cobertura da greve paranaense no Facebook: engajamento dos leitores na página da Gazeta do Povo

2016; Editora da Pontifícia Universidade Católica do Rio Grande do Sul (EDIPUCRS); Volume: 23; Issue: 2 Linguagem: Inglês

10.15448/1980-3729.2016.2.22334

ISSN

1980-3729

Autores

Michele Goulart Massuchin, Camilla Quesada Tavares,

Tópico(s)

Social Media and Politics

Resumo

This article examines how the news about the strike of Paraná teachers, posted on the page of the newspaper Gazeta do Povo on Facebook, generated feedback from users who had access to the content. The aim is to identify, through a case study, if the theme “strike” was able to mobilize readers and promote greater interaction than other posts. The hypothesis is that the news concerning the subject generated greater engagement with readers, diverging from the usual behavior of the same in relation to the content published daily in the vehicle’s Facebook page. The analysis is based on posts (n = 1691) made in the Gazeta do Povo fanpage during the period from April 15th to June 26th, 2015, which includes the second phase of the strike that took place in Paraná and the confrontation between strikers and police on April 29th. The results indicate that the theme strike generates greater online engagement than others.

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