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An empirical study on trust in mobile banking: A developing country perspective

2015; Elsevier BV; Volume: 54; Linguagem: Inglês

10.1016/j.chb.2015.08.039

1873-7692

Rodrigo Fernandes Malaquias, Yujong Hwang,

Digital Platforms and Economics

Trust is essential for Mobile Banking (MB) adoption and usage. MB technology has the potential to improve people's quality of life and to bring efficiency to banks. In this paper, MB trust was addressed in Brazil, a developing country that has an enormous potential for expansion of banking services. We used Confirmatory Factor Analysis and Structural Equation Modeling to analyze the database, which was composed of 1077 questionnaires. In this study sample, determinants of trust had similar behavior when compared to determinants of trust previously pointed out in the literature. Our discussion indicated a kind of information asymmetry that could be mitigated in order to build trust in MB and promote its adoption. However, we observed a negative relationship between trust in MB and undergraduate course area (dummy variable for undergraduate courses in technology). The inclusion and analysis of this new variable, especially in developing countries, may contribute with the literature on MB adoption.