Produção Nacional
Revisado por pares
Returners and Explorers Dichotomy in Web Browsing Behavior—A Human Mobility Approach
2016; Springer Nature; Linguagem: Inglês
10.1007/978-3-319-30569-1_13
ISSN1860-9503
AutoresHugo Barbosa, Fernando Buarque de Lima Neto, Alexandre G. Evsukoff, Ronaldo Menezes,
Tópico(s)Caching and Content Delivery
ResumoA better understandingBarbosa, Hugo S. of the fundamentalDe Lima Neto, Fernando B. mechanisms underlying complex human dynamics is of major interest inEvsukoff, Alexandre contemporaryMenezes, Ronaldo social research. Over the last few years, researchers have made huge strides towards this understanding, thanks especially to the increasing availability of datasets containing digital traces of many human activities. In this work, we investigate Web browsing trajectories using a human mobility approach based on approximately four years of browsing history data. Our findings strongly suggest that return visitation patterns in browsing behaviors and in human mobility exhibit very similar scaling properties. Moreover, we classify Web users as returners and explorers based on their on-line activities, and show that at a population level, the distribution of both profiles agrees with empirical observations in human mobility. Finally, we create a network representation of the most popular websites from the aggregated browsing trajectories and uncover many functional clusters related with different users’ activities.
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