Portal de Periódicos da CAPES

A District Takes Action

1983; Lippincott Williams & Wilkins; Volume: 83; Issue: 1 Linguagem: Inglês

10.2307/3470128

1538-7488

Dale B. Evans, Therese Fitzpatrick, Josie Howard-Ruben,

Nursing Education, Practice, and Leadership

not ensure that all PSAs produced will be aired nor when. Campaigns to improve the image of the nurse are needed on all levels: institutional, communitywide, state, regional, and national. These campaigns will differ in their focus and approach but should use a key phrase such as Nurses Save Your Life, or RNs-Heart of the Hospital that is repeated in a variety of ways. The institution's public relations personnel may be helpful, if asked. Feature stories about nursing can be developed for coverage in an institution's own newsletter or newspaper. Buttons might be worn, cards placed on patients' trays (if hospital), and signs posted on bulletin boards and doors. For a community or statewide campaign, coverage in local newspapers, television and radio news, and interview shows is a must. Other strategies include the use of brochures, bus posters, mailers, bumper stickers that promote a positive image (not a sexual innuendo), stamps, postcards, fairs, and community events. Many of these strategies might also be incorporated into a regional or national campaign. In addition, there is a need to stimulate interest in a prime time network television entertainment series that portrays a progressive image of the nursing profession. Also needed are a series of oneor two-minute television