Chapter 6 Islam and tourism
2010; Emerald Publishing Limited; Linguagem: Inglês
10.1108/s2042-1443(2010)0000002009
ISSN2042-1451
Autores Tópico(s)Socioeconomic Development in Asia
ResumoThis chapter discusses aspects of the relationship between Islam and tourism in Brunei, Indonesia, Malaysia, and Singapore. Islam is shown to exercise considerable influence over social and political systems in the first three countries, in addition to affecting the tourism industry. It also gives rise to a series of particular demands from adherents, reflected in a movement termed Islamic tourism that encompasses product development and marketing efforts designed for and directed at Muslims. The activities of the four countries in the field are reviewed, revealing an appreciation of the volume and value of Muslim markets. However, there are challenges to overcome if the prospects for future growth are to be fully realized.
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