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Heritage Interpretation: Analysis Study of the Signage System Used at the Archaeological Site of Umm Qais in Northern Jordan

2016; Taylor & Francis; Volume: 14; Issue: 3 Linguagem: Inglês

10.1080/21568316.2016.1204361

2156-8324

Abdelkader Ababneh,

Religious Tourism and Spaces

Many of the problems impacting the visitor experience and comprehension of archaeological sites are derived from their interpretation. This research attempts to investigate interpretation in relation to visitor experience; the interpretive signage of the archaeological site of Umm Qais was chosen for analysis. The appropriateness of the spatial distribution (placement), attractiveness of the aesthetic features (design), and furthermore, effectiveness of the content and messages (theme) and whether the signs are considered helpful in regard to the visitor experience are investigated. The case-study research method used in this study integrates on-site signs evaluation to check the situation on the ground. Card notes, photos and observations were used to meet the purpose of this study. The findings indicate that little attention has been paid to the management of interpretation by site managers. Signs are concerned about their lack of appropriate placement, design and clear themes; in consequence, site managers have to reformulate their objectives, reassess the site's significance and then redevelop their interpretation practice in particular the signage system. The findings of this study benefit a number of professionals in the field of heritage management such as interpreters as well as visitors. It makes contribution in regard to tourism in both academic and professional spheres, as the issue of the study has not been researched in the country.