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Indianapolis: Leveraging the Sports Strategy

2015; Springer International Publishing; Linguagem: Inglês

10.1007/978-3-319-11815-4_177

2363-6165

Jay Gladden,

Sports Analytics and Performance

Indianapolis has successfully leveraged the sports and events business for community and economic development. Most widely known for the Indianapolis Motor Speedway and the Amateur Sports Capital strategy, the city is home to a number of leading and innovative sports businesses. Between 1979 and 2011, 400 major sporting events generated a $2 billion economic impact (Q&A: Indianapolis Sports Strategy 2013). Despite this substantive economic impact, Indianapolis is not recognized as a leader in the sports industry. Further, the original position around amateur sports has started to decay and the competition around the hosting of mega-events is more intense than ever as other cities see the merits of sports event strategies.