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A PROPOSED MODEL BASED ON SEARCH ENGINE OPTIMIZATION TO ENHANCE COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM BUSINESS ENTERPRISES

2012; World Scientific; Linguagem: Inglês

10.1142/9789814452052_0022

1793-7868

Nevine Makram Labib, Nashaat Elkhameesy, SAMIA M. GHAREIB,

Big Data and Business Intelligence

World Scientific Proceedings Series on Computer Engineering and Information ScienceDecision Making Systems in Business Administration, pp. 265-272 (2013) No AccessA PROPOSED MODEL BASED ON SEARCH ENGINE OPTIMIZATION TO ENHANCE COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM BUSINESS ENTERPRISESNEVINE M. LABIB, NASHAAT EL-KHAMEESY, and SAMIA M. GHAREIBNEVINE M. LABIBComputer and Information Systems, Faculty of Management, Sadat Academy for Management Sciences, Cairo, EgyptChair of Computer and Information Systems., NASHAAT EL-KHAMEESYComputer and Information Systems, Faculty of Management, Sadat Academy for Management Sciences, Cairo, EgyptDean & Head of Chair of Computer and Information Systems., and SAMIA M. GHAREIBTanta International Trade Point, Ministry of Industry & Foreign Trade,75 Al Geish Street, Tanta, 31111, Egypthttps://doi.org/10.1142/9789814452052_0022Cited by:0 PreviousNext AboutSectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsRecommend to Library ShareShare onFacebookTwitterLinked InRedditEmail Abstract: Small and Medium Business Enterprises (SMEs) play a significant role in the world economy due to their remarkable effective contribution towards the problems of unemployment as well as to the overall economy. There has been a continuous interest in enhancing services and enabling success to SMEs and recently due to the suffering of the Egyptian economy after the 25th revolution it has become a must to support such SMEs projects. One challenging issue is how to enhance the competitive advantages of SME via different alternatives of search engine optimization. This paper presents a case study which highlights the current status and problems facing SMEs after the recent revolution. In this paper we present a prototype model adopting number of aspects of search engine optimization to enhance the hosting websites for SMEs as it's always a challenge how to promote and market their products. The implemented prototype provide a unified interface to display SMEs information and product catalogue, and it also facilitate navigation between these companies web sites by using URLs that can be stored in SMEs Database. The implemented prototype has proven successful use of Search Engine Optimization techniques to improve the SMEs web-based network ranking in search engine results. It also verified a cost effective marketing technique for the target SMES and its success were also proven via a number of reports and statistics about the web site traffic. These results can be further analyzed to enable selection and updating the keywords and the ranking factors. FiguresReferencesRelatedDetails Decision Making Systems in Business AdministrationMetrics History PDF download