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Demand Modeling for the Optimization of Size Ranges

2016; DAAAM International Vienna; Linguagem: Inglês

10.2507/26th.daaam.proceedings.058

2304-1382

Ivo Malakov, Tzanko Georgiev, Velizar Zaharinov, Alexander Tzokev, Velislav Tzenov,

Scheduling and Optimization Algorithms

This article deals with an approach for demand modeling when designing size ranges of technical products.The proposed modeling approach is a stage of the size ranges optimization problem, and by it information can be obtained regarding the requested sizes and their respective quantities (demand).The approach is comprised of four main stagesmarket segmentation and choice of potential customers, collecting demand data, description and processing of the collected data, and determination of a demand model.The approach is applied for the demand modeling of a particular productpneumatic modules for linear motion.In the analysis of the market research data the procedures of principle component analysis, factor analysis and regression by principal components are used.The study is carried out in the environment of STATGRAPHICS and SPSS.