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A publicidade contemporânea e a Cultura do Neorromantismo Materialista

2016; UNIVERSIDADE DO VALE DO RIO DOS SINOS; Volume: 30; Issue: 74 Linguagem: Inglês

10.4013/ver.2016.30.74.04

ISSN

1806-6925

Autores

Roberto Ramos,

Tópico(s)

Cultural, Media, and Literary Studies

Resumo

Contemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism. Keywords: Advertising, Culture, Materialist Neoromanticism.

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