Android and the demise of operating system-based power: Firm strategy and platform control in the post-PC world
2014; Elsevier BV; Volume: 38; Issue: 11 Linguagem: Inglês
10.1016/j.telpol.2014.05.001
ISSN1879-3258
AutoresBryan Pon, Timo Seppälä, Martín Kenney,
Tópico(s)Business Strategy and Innovation
ResumoThe emergence of new mobile platforms built on Google׳s Android operating system represents a significant shift in the locus of the platform "bottleneck," or control point, in the mobile industry. Using a case study approach, this paper examines firm strategies in a market where the traditional location of the ICT platform bottleneck—the operating system on a device—is no longer the most important competitive differentiator. Instead, each of the three firms studied has leveraged different core competencies to build complementary services in order to control the platform and lock-in users. Using platform theories around bottlenecks and gatekeeper roles, this paper explores these strategies and analyzes them in the broader context of the changing mobile industry landscape.
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