Portal de Periódicos da CAPES

Entrepreneurship, institutional emergence, and organizational leadership: tuning in to “the next big thing” in satellite radio

2010; Emerald Publishing Limited; Linguagem: Inglês

10.1108/s0277-2833(2010)0000021013

1875-7944

Mary Ann Glynn, Chad Navis,

Entrepreneurship Studies and Influences

Selznick (1957) differentiated between institutional leadership, concerned with organizational identity and character, and administrative management, concerned with organizational operations or efficiencies. We investigated the timing and extent of each of these by leaders of new ventures during market emergence. Examining the case of satellite radio, we analyzed 235 executive statements in 244 press releases, 1998–2005, for the start-ups, XM and Sirius. We found that leaders, across the organizational hierarchy and over time, interpreted entrepreneurial action in terms of the venture's identity, but institutional leadership was primarily associated with CEOs and administrative management with lower echelon executives. Institutional leadership was higher during market emergence and commercialization, while administrative management increased with the growth and establishment of satellite radio as a market category.