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A STUDY ON THE PSYCHOLOGICAL EVALUATION OF TOURISM LANDSCAPE IMAGES IN HIROSHIMA

2016; Volume: 81; Issue: 726 Linguagem: Inglês

10.3130/aije.81.651

1881-817X

Hanako Takagishi, Daisaku NISHINA, Toshiro Yoshihara, Kota Kawase, Wei Lu, Hua Jin, Takahiro Tanaka,

Urban and spatial planning

The purpose of this study is to clarify how Chinese tourists evaluate tourism landscape images of Hiroshima, and to obtain the basic data for increase of Chinese tourists who comes to Japan in the future. We defined Chinese students and Chinese ordinary employees as the potential visitors to Japan, and carried out the psychological experiment to ask them to evaluate 40 tourism landscapeimages.Theevaluationtendenciesbytwosubjectsgroupswerecomparedbyfactoranalysisandsimultaneousanalysis of several groups. As the results, the evaluation structure is almost same between two groups. However, in ordinary employees, "Harmony" is more important and "Openness" is less important as the factors of intention to visit compared with students. Furthermore, the higher correlationbetween"Likenessof Japan"and "Inherency"which is the mostimportant factor isobserved in the results of ordinary employees.