Artigo Produção Nacional Revisado por pares

Telenovelas and politics in the 1994 Brazilian presidential election*

1998; Routledge; Volume: 2; Issue: 4 Linguagem: Inglês

10.1080/10714429809368567

ISSN

1547-7487

Autores

Mauro P. Porto,

Tópico(s)

Politics and Society in Latin America

Resumo

Brazilian telenovelas (soap operas) have been playing a growing and important role in the discussion of political and social problems in Brazil. This specific role of melodrama in Brazilian culture imposes the necessity of exploring its influence upon the political process, avoiding the prejudice and indifference of the traditional approach to this problem on the part of political scientists. The objective of this article is to stress the importance of telenovelas for the interpretation of the Brazilian political process and to show their role as a key public forum in the discussion of political and social issues. A content analysis of three telenovelas that preceded the 1994 Brazilian presidential election is developed to identify the constitutive elements of the "scenario of representation of politics" (SR‐P) within which the electoral process took place. The identification of the SR‐P's constitutive elements is made on the basis of three telenovelas produced by TV Globo: Renascer (Revival), Fera Ferida (Wounded Beast) and Pátria Minha (My Homeland). The implications of the study for the analysis of political and electoral processes are discussed.

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