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“Cooking Doesn't Get Much Tougher than This”: MasterChef and Competitive Cooking

2016; Taylor & Francis; Volume: 44; Issue: 3 Linguagem: Inglês

10.1080/01956051.2015.1119099

1930-6458

Deborah Philips,

Diverse academic and cultural studies

:Television cooking does link back to Reithian principles, in that it sets out to teach the audience; this has now been co-opted in favor of competitive individualism. MasterChef is yet another site for the discourse of enterprise, in which passion and competitiveness are required in the interests of neoliberalism.