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Testing Measurement Invariance of Hedonic and Eudaimonic Entertainment Experiences Across Media Formats

2016; Taylor & Francis; Volume: 10; Issue: 4 Linguagem: Inglês

10.1080/19312458.2016.1227773

1931-2466

Carina Weinmann, Frank M. Schneider, Franziska S. Roth, Melanie J. Bindl, Peter Vorderer,

Social and Cultural Dynamics

The aim of this study is to investigate the measurement invariance of media users’ entertainment experiences as conceptualized by two-process models of entertainment (i.e., enjoyment and appreciation) across different media formats. With this purpose, the present research relates to the recent rise of entertainment research, embracing more and more media types and formats with which entertainment experiences may occur. At the same time, it addresses a methodological issue that has rarely been addressed in communication research. Focusing on one of the most often used measurement instruments in entertainment research, on three different media formats (political talk shows, comedies, and dramas), the study finds evidence for configural, metric, and scalar invariance for the scale. The theoretical and practical implications of the findings are discussed.