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Owners of Premium Cars and their Satisfaction Level: An Empirical Investigation

2000; SAGE Publishing; Volume: 4; Issue: 1 Linguagem: Inglês

10.1177/0971890720000110

2394-6083

RP Saxena,

Energy, Environment, and Transportation Policies

Today, India has become a low cost manufacturing base for MNCs. Under the process of liberalisation, economy has been opened up and various opportunities are being tapped by multinational giants. World automobile manufacturers find India as a point of attraction, both for manufacturing and marketing. Until 1983, there were limited players in the car market, but during the last 5-6 years the automobile market of India has shown a manifold growth. Looking at the immense competition ahead, each company is trying to attract customers, claiming their brand as the best brand, which offers greater value to its customers. The present study is undertaken to assess the satisfaction level of owners of premium cars; namely Maruti Esteem, Opel Astra, Ford Escort and Daewoo Cielo.