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Spectator Experiences in the Korean Professional Baseball League (KBO): A Critical Incident Technique (CIT) Approach

2016; Volume: 10; Issue: 1 Linguagem: Inglês

2586-078X

Bumsoo Park, Charles Reid, Amy Chan Hyung Kim, Kwang Min Cho,

Psychosocial Factors Impacting Youth

The purpose of this study was to analyze the Korean professional baseball spectator experience using Critical Incident Technique (CIT). The data were collected from 240 people who visited Jamsil baseball stadium over the course of 2013 to 2014. This collection yielded a total of 240 positive and 240 negative incidents of the spectator experience. Positive experiences were categorized into two major categories, five subcategories and nine items. Spectators who had a positive experience because of players and coaches, events, and staff were more likely to have a positive team image and revisit intention. Second, negative experience of spectator was analyzed and classified with two major categories, five subcategories and 12 items. Spectators who had a negative experience regarding human related service (i.e. player, staff, coach) tended to have a negative team image and lower level of revisit intention.