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Accurately Detecting Flirting

2014; SAGE Publishing; Volume: 42; Issue: 7 Linguagem: Inglês

10.1177/0093650214534972

1552-3810

Jeffrey A. Hall, Chong Xing, S. Brooks,

Consumer Behavior in Brand Consumption and Identification

This article reports two studies on the accuracy of flirting detection. In Study 1, 52 pairs ( n = 104) of opposite-sex heterosexual strangers interacted for 10 to 12 minutes, then self-reported flirting and perceived partner flirting. The results indicated that interactions where flirting did not occur were more accurately perceived than interactions where flirting occurred. In Study 2, twenty-six 1-minute video clips drawn from Study 1 were randomly assigned to one of eight experimental conditions that varied flirting base rate and the traditional sexual script. Participant observers ( n = 261) attempted to determine if flirting occurred. The results indicated that base rate affected accuracy; flirting was more accurately detected in clips where flirting did not occur than in clips where flirting occurred. Study 2 also indicated that female targets’ flirting was more accurately judged than male targets’ flirting. Findings are discussed in relation to theory and courtship context.