Assessment Improves Marketing Programs: The Eastern Illinois University Experience
2005; Taylor & Francis; Volume: 15; Issue: 1 Linguagem: Inglês
10.1080/10528008.2005.11488885
ISSN2153-9987
AutoresSid C. Dudley, Nancy D. Marlow,
Tópico(s)Information Systems Education and Curriculum Development
ResumoAbstractThis article demonstrates the use of assessment data to revise and improve the marketing major at a Midwestern state university. By assessing the major, the marketing faculty identified weaknesses in the program and developed a course of action to overcome these weaknesses. The entire process—assessment tools, data analysis, and conclusions drawn, and revisions to the major—is discussed in detail.
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