Artigo Revisado por pares

Assessment Improves Marketing Programs: The Eastern Illinois University Experience

2005; Taylor & Francis; Volume: 15; Issue: 1 Linguagem: Inglês

10.1080/10528008.2005.11488885

ISSN

2153-9987

Autores

Sid C. Dudley, Nancy D. Marlow,

Tópico(s)

Information Systems Education and Curriculum Development

Resumo

AbstractThis article demonstrates the use of assessment data to revise and improve the marketing major at a Midwestern state university. By assessing the major, the marketing faculty identified weaknesses in the program and developed a course of action to overcome these weaknesses. The entire process—assessment tools, data analysis, and conclusions drawn, and revisions to the major—is discussed in detail.

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