Artigo Revisado por pares

Did US safeguards resuscitate Harley-Davidson in the 1980s?

2009; Elsevier BV; Volume: 79; Issue: 2 Linguagem: Inglês

10.1016/j.jinteco.2009.07.006

ISSN

1873-0353

Autores

Taiju Kitano, Hiroshi Ōhashi,

Tópico(s)

Firm Innovation and Growth

Resumo

This paper examines US safeguards applied to the motorcycle market in the 1980s. After receiving temporary protection by means of a maximum tariff of over 45%, Harley-Davidson sales recovered dramatically. Simulations, based on structural demand and supply estimates, indicate that while safeguard tariffs did benefit Harley-Davidson, they only account for a fraction of its increased sales. This is primarily because consumers perceived that Harley-Davidson and Japanese large motorcycles were poorly matched substitutes for each other. Our results provide little evidence that safeguard provisions triggered restructuring in Harley-Davidson.

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