Portal de Periódicos da CAPES

The Future of Retailing

2017; Elsevier BV; Volume: 93; Issue: 1 Linguagem: Inglês

10.1016/j.jretai.2016.12.008

1873-3271

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält,

Consumer Market Behavior and Pricing

Retailers have embraced a variety of technologies to engage their customers. This article focuses on "The Future of Retailing" by highlighting five key areas that are moving the field forward: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. We also suggest numerous issues that are deserving of additional inquiry, as well as introduce important areas of emerging applicability: the internet of things, virtual reality, augmented reality, artificial intelligence, robots, drones, and driverless vehicles.