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Using Fax-on-demand to Disseminate Agricultural Production Information

1995; American Society for Horticultural Science; Volume: 30; Issue: 4 Linguagem: Inglês

10.21273/hortsci.30.4.758b

2327-9834

Peter Nitzsche, Jack Rabin, Bruce Barbour,

Plant Virus Research Studies

Fax-on-demand is a new system of communications that combines computer, fax, and telephone technologies. Corporate use of fax-on-demand has shown it to be a rapid, user-friendly, economical way to disseminate technical support information. A project was initiated to evaluate the usefulness of fax-on-demand for disseminating “time-sensitive” crop management information to growers. The system, named the “RCE FaxInfo Line,” has made extension newsletters, pesticide label updates, market price summaries, IPM insect counts and treatment thresholds, etc. available to callers 24 hours a day. While most of the producers surveyed felt the system fit their needs, there has not been widespread use. A limiting factor has been the lack of producers with fax machines. A recent survey revealed that only 8% of New Jersey farmers own fax machines. If this technology is to be effective for extension, the percentage of growers utilizing fax machines must increase.