Voltar
Artigo Revisado por pares
BIBTEX RIS

DISTRIBUTION AND PROMOTING STRATEGY OF AGRICULTURAL AND AGRO-FOOD PRODUCTS (A CASE STUDY AT "KOSAROM" TRADE COMPANY OF PAŞCANI, IAŞI COUNTY)

2009; De Gruyter Open; Volume: 42; Issue: 3 Linguagem: Inglês

ISSN

2067-1865

Autores

A. F. Jităreanu, A. Chiran,

Tópico(s)

Global Trade and Competitiveness

Resumo

Within the marketing mix, distribution is a very important part, considering the four distinctive elements: distribution intensity, length of distribution channel, strategy of distribution and distribution control system. For the

Referência(s)