Dietary supplement advertising in the US
2012; Taylor & Francis; Volume: 31; Issue: 3 Linguagem: Inglês
10.2501/ija-31-3-547-577
ISSN1759-3948
AutoresDenise E. DeLorme, Jisu Huh, Leonard N. Reid, Soontae An,
Tópico(s)Pharmaceutical industry and healthcare
ResumoDietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic. Based on the literature review, we offer a research agenda for advertising researchers around the world to stimulate and guide future investigations of dietary supplement advertising.
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