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Philip Kotler: some of my adventures in marketing

2017; Emerald Publishing Limited; Volume: 9; Issue: 2 Linguagem: Inglês

10.1108/jhrm-11-2016-0027

1755-7518

Philip Kotler,

Marketing and Advertising Strategies

Purpose This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach I use an autobiographical narrative. Findings This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me. Originality/value This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.