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Entrepreneurship and Juju (Black Magic)

2017; International Organization Of Scientific Research (IOSR); Volume: 19; Issue: 03 Linguagem: Inglês

10.9790/487x-190302118122

2319-7668

Jelena Živković,

Japanese History and Culture

All over the present Africa witch-finders, sorcerers seem to appear from nowhere, flourish for a period of time and disappear and then again reappear.Either it is some individual of extra ordinary personality in his/her community who pronounces a magic remedy or preventive for human needs and sufferings and thereby develops a following or else it is an organized band of wonder-workers.The incidence of Juju as a black magic is widespread in Sub-Saharan Africa especially in Nigeria.In spite of modernization and the rising call for education, the incidence of black magic in these areas remains unaltered.Like everything else, Juju has a good aspect and a bad aspect.Good Juju is used to bring good luck and fortune whereas bad juju is done with the intention of harming or hurting others.The people of Nigeria do not refrain from using such occult traditions to solve their problems as well as serve their ulterior motifs.The incidence and application of Juju is evident in different spheres and dimensions of the Nigerian society and culture, regardless of their income and education.The study follows a mixed approach of study and deploys both close ended and open ended questionnaire to collect both quantitative and qualitative data respectively in the form of surveys, interviews and focus groups to understand the rationale of the businessmen of Nigeria using juju for their safety and prosperity.