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“Malhação Identidade”: a interação juvenil na cultura da convergência // “Malhação IDentidade”: Youth interaction in the convergence culture

2012; UNIVERSIDADE FEDERAL DA BAHIA; Volume: 10; Issue: 2 Linguagem: Inglês

10.9771/1809-9386contemporanea.v10i2.6069

1809-9386

Veneza V. Mayora Ronsini, Milena Carvalho Bezerra Freire de Oliveira-Cruz, Solange Prediger,

Cultural, Media, and Literary Studies

This article aims to present reflections arising from an ongoing study whose problem breaks down into two questions: what are the representations constructed by the youth soap opera “Malhacao ID” and how they collaborate in the definition of youth identities from the receptor of the program. The construction of identity is observed by the definition that the young people have about the lifestyle, in view of the consumption of material things and media, relationships, work, family and school, by comparing there representations that they have about youth characters of “Malhacao” with a self-representation.