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A Publicidade Comparativa sob Aspectos da Autorregulamentação Publicitária e Consumeristas

2016; National Council for Research and Postgraduate Studies in Law; Volume: 2; Issue: 2 Linguagem: Inglês

10.21902/2526-0243/2016.v2i2.1444

2526-0243

Letícia Lobato Anicet Lisboa, Leonardo da Silva Sant’Anna,

Brazilian Legal Issues

The purpose of the article is to determine whether comparative advertising is an illegal practice that should not be admitted to the legal system or if there is any criteria that allows it to practiced. Thus, the concept of advertising will be presented, highlighting its commercial and economical importance. The method used for work was deductive, the research was documentary and involved the analysis of legislation, and doctrinal studies, case law, and examination of articles in journals. Comparative advertising will be analyzed with competitive and consumerist approach, highlighting the rules issued by national advertising self-regulation Council (CONAR) and the Brazilian Consumer Protection Code. At the end, it will be observed the positioning of CONAR and Superior Courts in relation to specific cases relating to comparative advertising.