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Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of the Sharing Economy and Durable Goods Purchase

2017; RELX Group (Netherlands); Linguagem: Inglês

10.2139/ssrn.2971072

1556-5068

Jing Gong, Brad N. Greenwood, Yiping Song,

Digital Platforms and Economics

In this work, we examine how sharing-economy platforms affect durable goods purchase. On the one hand, the introduction of such platforms may cannibalize sales, as they may change the decision-making calculus of consumers by offering a lower cost "rental" option in lieu of purchase. On the other hand, such platforms might stimulate purchase, as their presence enhances the value of ownership by allowing participants to capture rents through the sharing economy. We examine this tension using a unique dataset of new vehicle registrations in China. In doing so, we exploit the variation in timing of Uber entry across different locations to estimate the effect on new vehicle purchase. Findings suggest Uber entry is associated with a considerable increase in new vehicle ownership, indicating that consumers are actively changing their stock of held resources in order to capture excess rents offered by these platforms. Further, results indicate that the effect of Uber entry varies considerably across vehicle type.