Artigo
Revisado por pares
Annual Media & Marketing Conference : Annual Conference
2011; SAGE Publishing; Volume: 2011; Linguagem: Inglês
ISSN
1547-7185
Autores ResumoJay Conrad Levinson said that 'marketing is not an event, but a process. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change, even pause it. But you never stop it completely'.
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