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Self-Service Technologies (SSTs) in small towns of India: A study in Doom Dooma town, Assam (India)

2017; Volume: 3; Issue: 5 Linguagem: Inglês

10.22192/ijamr.2017.04.05.002

2393-8870

Jitendra Baruah,

Technology Adoption and User Behaviour

In present day business world, the ultimate aim of any business company is customer satisfaction.It is because a satisfied customers is a sign of good business prospect for service providers.So, with regard to customer satisfaction every possible options are taken to bring and increase customer satisfaction and SST stands highly among them which is one of the vital subject of Service Marketing.It is because SST enables to provide advanced form of services to the customers.And no doubt it is happening due to the infusion of technology.This paper tends to have an overview and analysis of how SST is becoming a vital tool of enhancing customer service facilities in this competitive business world.And what are the factors influencing SSTs and its effects.