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Bridging the Chasm: An Early Adopter's Perspectives on How Electric Vehicles Can Go Mainstream

2017; Mary Ann Liebert, Inc.; Volume: 10; Issue: 3 Linguagem: Inglês

10.1089/sus.2017.29102.ers

1937-0709

Edwin R. Stafford,

Electric Vehicles and Infrastructure

Can a fully electric vehicle (EV) serve an on-the-go family's routine of work, shuttling kids, and road trips? Yes, with some grit and optimism! Here's how my family, living in a small Utah college town, incorporated a state-of-the-art EV into our household, illuminating some consumer perspectives on the existing barriers for broader EV adoption and the marketing tasks needed to enable EVs to bridge the chasm between early adopters and mainstream buyers.