The Media and the Schools.
1980; Wiley; Volume: 34; Issue: 1 Linguagem: Inglês
ISSN
1936-2714
Autores Tópico(s)Education and Technology Integration
ResumoEach year, at its Annual Convention, the International Reading Associa tion makes three awards to members of the media in recognition of exemplary projects about reading. In 1980, the Print Media Award went to Susan T. Hessel of the La Cross Tribune in La Crosse, Wisconsin, for a series of articles on reading educa tion in that city, ranging from changes in traditional textbooks to the importance of parents in the reading process. The Broadcast Me dia Award for Radio went to elemen tary school teacher Christine Crooks of Juneau, Alaska. Ms. Crooks helps children aged 8-12 develop and present a weekly program on station KTOOjFM called Superbooks, in which children share information about interesting books they have read. The winner of the Broadcast Media Award for Television was producer Alan Sloan, whose Hoo ray For Reading!, a series of one minute TV spots and a half-hour special program, was broadcast by Field Communications. Hooray For Reading!*' presented dramatic excerpts from children's books, each followed by a child giving further information and encouraging listen ers to read the book. This year, for the first time, the Media Award Winners were honored at an awards luncheon. Featured speaker at the luncheon was Gene I. Maeroff National Education Cor respondent for The New Y ork Times. Maeroff s comments on the frequent adversary relationship between the media and the educational establish ment are of special significance to reading teachers and specialists on several continents in this time of changing goals for schools and pub lic fears of lowered standards and dropping achievement. RThas there fore obtained permission from Maer off to publish his remarks here.
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