Artigo Acesso aberto Revisado por pares

Warp's Music Videos: Affective Communities, Genre and Gender in Electronic/Dance Music's Visual Aesthetic

2019; Edinburgh University Press; Volume: 16; Issue: 4 Linguagem: Inglês

10.3366/jbctv.2019.0499

ISSN

1755-1714

Autores

Mimi Haddon,

Tópico(s)

Cinema and Media Studies

Resumo

This article examines Warp's music videos primarily from the ‘Warp Vision’ era of 1989–2004. I adopt a multidisciplinary approach and map three analytical perspectives. Firstly, I look at the videos' origins in Sheffield's electronic/dance music scene of the early 1990s. I then consider the way in which Warp's visual aesthetic refracts a gendered and raced identity through the lens of cult fandom and the ‘techno-geek’. Finally, I scrutinise the gendered division of labour involved in the making of Warp's music videos and consider how production studies might enhance current approaches to the study of music video.

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