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As representações sociais sobre as mulheres na revista Careta (1910 – 1920): entre a mulher ideal e a independente

2012; UNIVERSIDADE FEDERAL DE MINAS GERAIS; Volume: 4; Issue: 1 Linguagem: Português

1984-6150

Douglas Josiel Voks,

Gender, Sexuality, and Education

O inicio do seculo XX foi marcado por diversas transformacoes urbanisticas. A cidade do Rio de Janeiro tinha sido modernizada seguindo os modelos arquitetonicos europeus; junto dessas transformacoes, ocorreu tambem a tentativa de mudancas comportamentais, pois algumas camadas mais abastadas pretendiam que a sociedade brasileira se tornasse “civilizada”, tal como a europeia. Essas transformacoes sao evidenciadas nas paginas da revista de variedades denominada Careta, entre 1910 e 1920. Neste estudo, analisamos as representacoes sociais acerca do feminino , presentes nesta revista de circulacao nacional, para o estabelecimento de um tipo ideal de mulher. A mulher moderna ideal era aquela que usufruia dos es pacos publicos, mas que nao contestava as hierarquias sociais existentes. Em contraposicao, encontramos na revista outra representacao social atribuida a mulher. Esta mulher era independente, questionava as hierarquias existentes, “a frente do seu tempo” na forma de vestir e de agir. Todavia, esta mulher independente deveria ser combatida, pois nao aceitava o papel de mae e esposa. ABSTRACT: The beggining of the 20th century was marked by many urban transformations. The city of Rio de Janeiro had been upgraded following european architectonic models; with this transformations, also happened the attempt of comportamental changes, because some of the richer levels of society intended that the brazilian society became civilized, just like, the european. This transformations are well notice in the pages of the diversity magazine called Careta between 1910 and 1920. In this study were analized the socials representations among the female in this magazine of national impression for the establishment of the role model of woman. The ideal modern woman was the one that went to public spaces, but didn't have an objection of the social hierarchy of the time. However, in the magazine, we find another social representation to the woman. This woman was independent, criticized the hierarchy of the time, foward of her time in the way of dressing and actions. But, this independent woman should be banished, because she didn't accept the role of mother and wife. KEYWORDS: History, Press, Gender.