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A exposição das marcas na transmissão televisiva de jogos de futebol: um estudo de caso do campeonato gaúcho de 2008

2009; UNIVERSIDADE ESTADUAL DO OESTE DO PARANÁ; Linguagem: Português

10.36453/cefe.2009.v8.i14.p47

2318-5104

Taís Steffenello Ghisleni, Lauren Lopes, Cristina Munaski Jobim Hollerbach,

Media and Digital Communication

Of the various subjects exposed in the media today, the sport is one that gets highlighted. Among the ways, football is out, attracting large investments, and giving its advertisers a large exposure. This work is a case study, which were analyzed in two games of the Campeonato Gaucho in 2008 to make it possible to understand the use of brand advertisers in games of football. The analysis was based on the televising of games by RBSTV of Rio Grande do Sul All brands were listed in the transmission from the pre-game, the plates in the field, the players' shirts, commercial breaks and other forms. The exposure time of each brand was timed, allowing an assessment of the quality of the exposure of these brands.