War, anxiety, optimism and triumph: a study on science in the main Brazilian TV news
2014; Sissa Medialab; Volume: 13; Issue: 03 Linguagem: Inglês
10.22323/2.13030201
ISSN1824-2049
AutoresYuri Castelfranchi, Luisa Massarani, Marina Ramalho,
Tópico(s)Science and Education Research
ResumoWe analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist: meanwhile men go out to literally explore other worlds, women take care of health and of the body.
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