The Coronet—Leslie Forsyte
2017; RELX Group (Netherlands); Linguagem: Inglês
10.2139/ssrn.2975134
ISSN1556-5068
AutoresSherwood C. Frey, Mike Colebank, Paul Bacon,
Tópico(s)Cultural Industries and Urban Development
ResumoThis case and its companion, "The Coronet—Cameron Baker" (UVA-QA-0763), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Leslie Forsyte, the founder of a vintage car restoration company. Forsyte's current project—the restoration of a 1970 Dodge Super Bee—only requires doors in order to be completed. After months of searching, Forsyte has finally found an ad for a 1970 Dodge Coronet, a car possessing doors that match the Super Bee's.
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