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Media Use, Attention to Media and Agenda Richness

1994; SAGE Publishing; Volume: 15; Issue: 1 Linguagem: Inglês

10.1177/073953299401500103

2376-4791

Hugh M. Culbertson, Dru Evarts, Patricia Bayer Richard, Karin Sandell, Guido H. Stempel,

Literacy, Media, and Education

A panel study of media use and attention during the 1988 primary election campaign revealed stronger cognitive involvement in reading newspaper campaign coverage than in viewing television coverage. Also, to a greater degree than with television, those who relied on newspapers attended to them regularly.