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Artigo Produção Nacional
BIBTEX RIS

O corpo e o esporte como estratégias de marketing da Bola de Neve Church

2010; Volume: 4; Issue: 7 Linguagem: Inglês

ISSN

2317-0301

Autores

Eduardo Meínberg de Albuquerque Maranhão Filho,

Tópico(s)

Food, Nutrition, and Cultural Practices

Resumo

In this article, I identify as the practice of sports, and also the corpolatria, or overvaluation of the body, seem to receive stimuli from the neopentecostal church Bola de Neve. As I noted, there by the church a speech that eases the habits and customs of the faithful about their appearance, while seeking discipline their sexual desires. In this se nse, I believe that both the body and sports related work as discursive, spread in the media of religious discourse of the church and agents of the consolidation.

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