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BIBTEX RIS

A conceptual framework to understand the creation of athlete brand and its implications

2018; Inderscience Publishers; Volume: 18; Issue: 3 Linguagem: Inglês

10.1504/ijsmm.2018.10012841

ISSN

1740-2808

Autores

Ali Hasaan, Kwame J.A. Agyemang, Rui Biscaia, Katri Kerem,

Tópico(s)

Sports Analytics and Performance

Resumo

Williams and Agyemang, 2014) and its role on fans' loyalty towards these athletes both within and outside the geographical boundaries where the

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