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Caste, Media and Political Power in Andhra Pradesh: The Case of Eenadu

2017; SAGE Publishing; Volume: 11; Issue: 2 Linguagem: Inglês

10.1177/2230807517718308

2249-5312

Sambaiah Gundimeda,

South Asian Cinema and Culture

The unholy nexus between media houses and politics is a well-known sad reality. Such nexus is further complicated by the involvement of caste. The present essay examines the trajectory of Eenadu, a Telugu daily in Andhra Pradesh, and its political manoeuvrings in favour of the Kamma-dominated Telugu Desam Party. Describing the entry of Eenadu, the essay moves to examine the newspaper’s consistent support of the TDP and its stance against the Congress in AP through the political fortunes for N.T. Ramarao, Chandrababu Naidu and Y.S. Rajasekhara Reddy.