Portal de Periódicos da CAPES

A NÃO REPRESENTAÇÃO DO NEGRO NAS TELENOVELAS BRASILEIRAS: O CASO “GABRIELA”

2015; Volume: 10; Issue: 20 Linguagem: Inglês

10.17648/educare.v10i20.12598

1981-4712

Maria Cristina Giorgi, Fábio Sampaio de Almeida, Maria Vitória Silva Paiva,

Literature, Culture, and Criticism

The aim of this paper was to discuss institutional racism through the analysis of Walter Avancini’s text, in which the television director seeks to justify the choice of a white actress to play the role of Gabriela in TV Globo’s soap opera. These analyzes dialogue with a documentary called A Negacao do Brasil (2000), which deals with the role assigned to black actors in Brazilian soap opera. Concerning to racism, we dialogue with Araujo (2000, 2001, 2008) reflections, Munanga (2006), Hall (2006) and, regarding to language, we take the dialogic principle proposed by Bakhtin (2000) and Rocha (2006) reflections about the language’s intervention role. Our Avancini’s text analysis point to a speech that perpetuates stereotype of black people in our society, what makes hard to deconstruct white’s hegemony in the collective imaginary.